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On Thursday, May 15, 2004, Jeffrey Hollender, President of
Seventh
Generation Inc. and author of several books including the recent
What Matters Most, gave a talk entitled “The Future of Responsible
Business.”
Jeffrey discussed what he views as a rising trend within American and
world corporate culture, namely, the recognition that socially responsible
practices are good for business. He discussed the findings from his
research leading to his recent book, providing examples of companies that
attended to their social bottom line and found their profits increasing.
Jeffrey engaged in several lively question and answer sessions throughout
the talk and provided a refreshing sense of optimism about these
lesser-known trends changing the way American companies do business.
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